About 41 North

U.S. insurance organized so it can be understood in Japanese before a purchase decision.

Why 41 North exists

Starting a household or a business in the United States often means encountering insurance terms and coverage structures that work differently from those in Japan. Policies are sometimes signed before the coverage is fully understood.

41 North prioritizes understanding the coverage first, in Japanese, over moving quickly to a signature.

Understanding before choosing

Technical terms are presented in both English and Japanese, together with the conditions that matter for a decision. We avoid absolute claims and fear-based framing.

There is no presumption that an existing policy should change. We compare premiums, limits, deductibles, and exclusions on a like-for-like basis, without guaranteeing eligibility, price, or a coverage outcome.

Areas of focus

  • Personal: auto, home, renters, and umbrella insurance
  • Business: errors & omissions, business owner's policies, and cyber insurance

Education and individual advice

Articles are general education, not individual legal, tax, or insurance advice and not a confirmation of coverage. An individual decision requires the state, household or operation, and actual policy wording to be reviewed.

Before publication, content is checked for sources, wording, an updated date, and unsupported coverage conclusions. We do not publish claims about savings, guaranteed eligibility, or guaranteed outcomes.

How service areas are verified

A state appears as available only when the existing verification logic confirms the individual license, business-entity license, and market access. A preparation market or partially verified state is not presented as transactable.

Four working principles

  • COMPARE

    Compare like for like

    Review limits, deductibles, and exclusions on the same terms—not premium alone.

  • EXPLAIN

    Explain in Japanese

    Keep the original insurance terms visible while organizing their meaning in Japanese.

  • EDUCATE

    Understand before choosing

    Published guides are a general learning resource, kept distinct from individual coverage decisions.

  • HUMAN

    A person explains the result

    No automated conclusion: a person reviews the situation and policy terms, then explains the decision points.

Representative portrait coming soon

Licensed human

The representative and the 41 North approach

Yukihide Inagaki

Illinois licensed insurance producer (individual license)

Yukihide Inagaki has lived and worked in the United States for more than 30 years and has extensive experience with U.S. business operations involving Japanese companies. Even for people familiar with life and business in the U.S., insurance can be difficult to evaluate because limits, deductibles, exclusions, and policy wording are not always easy to compare in English alone.

At 41 North Insurance, the focus is not simply on price. The goal is to organize coverage, limits, deductibles, exclusions, and tradeoffs so Japanese-speaking clients can understand what they are choosing. The approach is explanatory rather than sales-driven, with an emphasis on clear comparisons and informed decisions.

Start with availability

  1. 1STARTCheck availability
  2. 2REVIEWOrganize what is needed if service is available
  3. 3SECURE INTAKEA secure method is provided only if needed
  4. 4COMPARECompare like-for-like once service is available
  5. 5EXPLAINCoverage differences explained in Japanese
  6. 6CHOOSEMake an informed decision

Service states

We list only the states where licensing and market access are verified.

Service availability is being finalized. States will be announced only after licensing, entity, and market-access checks are complete.

Other states

For other states, availability is determined only after licensing, entity, market-access, and product requirements are verified.

Publishing

Understanding first, selling second.

Guides, videos, seminars, books and reports — an ongoing commitment to Japanese-language explanation.

  • Guides

    Published

    Browse →
  • Videos

    In preparation

  • Seminars

    In preparation

  • Resources

    Browse →
  • Books

    In preparation